I help design leaders navigate AI adoption—building teams that use AI systematically, not sporadically.
Over the past few years, I've guided design teams at companies like KONE, Siili, and Futurice through practical AI integration. I also write and speak about what's actually working for design teams exploring AI.
My background spans 15 years in design and strategy, working with brands like Philips, Cisco, and Audi. This work has been featured in Wired, TechCrunch, and Fast Company.
Before founding Vaara&Co, I was a Design Director at Idean (now part of frog), strategist at N2, and analyst at Facebook (now Meta).
You can reach me at matias@vaara.co